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What do you want more in 2009?
Advertising budget
Local personality content
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Continuing the List of Stuff that is True
Wanting to Belong. The tug between Rebelling and Belonging.

Guilty pleasures like cranking up and singing along to a song from your youth.

Setting the mood with music.

Dancing. Losing yourself in Dancing.

Women paying more attention to lyrics than Men do.

Being Special. Wanting Recognition.

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Thanks for the Props
"Dave is a creative thinker and is one of the best talent coaches I have worked with in my 20+ years in the business." -JZ, Sr VP of Programming.

"Dave is truly one of a kind, superior knowledge, and a truly a nice person". -JL, VP of Programming.

"Dave is willing to explore new opportunities and talent, both of which have garnered him a successful career in radio" JK, News Director.

"Your guidance and direction has been so important in my career. You are brilliant and I am fortunate to have worked with you!" -TR, VP of Programming.

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Jan 5-11 2009
NY Times: Satellite radio still looking for payday. “I don’t think that the performance of the stock is related to the performance of the company,” Karmizan says. “It’s related to the balance sheet of the company and the need for the company to refinance.”

St Louis Post-Dispatch: local sports radio heats up. "The big fight will be between 101.1, 590 and 1380, and execs with all three are brimming with confidence as the battle lines are drawn. The consensus is that not all will survive."

Indy Star: Univision's departure creates opportunity for radio and web. "Russ Dodge, general manager at Radio Latina WEDJ-FM (107.1), said the station has begun to pick up where Univision will leave off when it goes off the air. The radio station plans to upgrade its Web site with guest experts whose backgrounds include health, education, finances and immigration."


Other Industry Stories from Previous Weeks....
Wall St Journal: Air America's Jon Sinton says Rush is right about the Fairness Doctrine.

LA Times: PPM changing the sound of radio. "One of the most significant findings is that people only listen for 20 or 30 minutes at a blow," Ivey said. "So the key is to get them back to listen as much as possible. If you're a good radio programmer, that's not news."

Ad Age: Auto industry should be using radio more than TV. "The consultant found wide gaps between how Detroit has divvied up ad budgets vs. what consumers say works best when it comes to making a decision to purchase a car."

Yahoo Tech News: More than 1 of 6 households are cell-phone only. "....An additional 13 percent of households have landlines but get all or nearly all calls on their cells, the survey showed. Taken together, that means about three in 10 households are essentially reachable only on their wireless phones." Just so you know, you weren't wrong.

Audio4cast: Radio's big role for advertising websites. "Rather than driving in store traffic for an auto dealer or hardware store, sellers should also be thinking of ways to work with advertisers with specific online objectives."

Reuters: Media execs see opportunity in economic downturn. "Top executives at the Reuters Media Summit in New York this week said they saw increased opportunities for the strong to buy the weak, as the recession causes share prices to tumble further".

WSJ: What Jay Leno's new timeslot means. (Subscription) "The networks are turning to live programs, like Mr. Leno's, in hopes that topical content will discourage "time-shifting" -- watching programs recorded earlier on DVRs, a practice especially prevalent in the 10 p.m. hour". Consider this counter-programming tactic, a counterpart to podcasting, as part of radio's future.

NY Times: How Industries Survive Change. "...then radio innovators found other neglected markets, including underground music movements, longer-form news and talk radio. Along the way, radio’s business model changed; the medium cultivated new niche advertisers, rather than national advertisers, to pay for its new niche programming."

Australia's Boyer Lectures: Rupert Murdoch's vision of media's future. "I see the same thing every day. Instead of finding stories that are relevant to their readers' lives, papers run stories reflecting their own interests. Instead of writing for their audience, they are writing for their fellow journalists."
One of the most important pieces you'll read this year or next year. About radio.

RBR.com : Cumulus' Lew Dickey: Radio is allowing a handful of gatekeepers to define the marketplace. "...the cure for this affliction is to revitalize our sales staffs...." 1 Truth of the Radio Wars: They never change format because of their low ratings. They change because your sales department kills their sales department.

What's the Latest.
Pop Culture Buzz: This Week

Music New Releases: This Week

Movie New Releases: This Week

 
Breaking Out of the Mind-Block
Ideas to kick start your creativity.

 
Only Listeners can change their minds.
A couple ways to overcome this very real problem.

 
 
PPM
PPM concepts continue.

Personalities
Forget "bits" and think "situations".

Is the Hook up front?
Click here for "Talent" tips.

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